Updated: Oct 16, 2020
What is it?
According to fashionrevolution.org, it means public disclosure of not just the good work that most brands are doing but also sharing things that go wrong, systemic challenges that they face and most importantly the actual honest results of their efforts to protect human rights and the environment. Transparency should also enable accountability to brands and retailers for their policies and practices especially when things go wrong. Transparency provides a window into the conditions in which our clothes are being made and allows us to address them more quickly and collaboratively.
Why is it important?
Transparency builds trust. If what the company says they are doing does not lead to any long term solution for the environment or the well-being of their workers, then all they are doing is ”greenwashing”.
Transparency builds trust. With real transparency from a brand or company the consumer can trust that the brand shows what is going on in their supply chain from start to delivery of the product. Not many companies are willing to be fully transparent with their supply chain because they know that they are not making a lot of effort to be good. In status quo, most fashion brands are still tied to violating human rights, using slave-like labor, and using materials and sources that are harmful for the environment.
If what the company says they are doing does not lead to any long term solution for the environment or the well being of their workers, then all they are doing is ”greenwashing”. i.e they are just saying that they are practicing ethical business, they have an "environmentally conscious" strategy, but then without real transparency their supply chain is still harmful to the planet and their workers (e.g. using methods and processes that pollutes the land, air and water in exchange for cheap material costs and labor).
Ask Us Anything
We are at the beginning of our journey as a transparent brand. The advantage of being new is that we can structure our supply chain on the right direction. We are at a cusp of reinventing the wheel, a lot of things doesn’t go smoothly. A lot of things I need are not readily available. I have started this brand in my living room. I have made my first collection by hand because I chose to make domestic production to work. There will always be obstacles, but I have Sage Winther’s values to guide me to the right path. I have no doubts that we will get there someday. After all, Rome wasn´t built in one day.