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What is the future of fashion?

Updated: Oct 9, 2020

The state of fashion

What is the future of fashion? The UN says that by 2050 the equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles given the growth in global population. Growth in population equates more consumption on basic human needs: food, clothing and shelter.

Source: VOGUE Italia Magazine

The costs of making your clothes

"In 2017, the Ellen Macarthur Foundation published a New Textiles Economy: Redesigning Fashion’s Future. The report set out how the textiles system operates in a linear way with large amounts of non-renewable resources extracted to produce clothes ‘that are often used for only a short time, after which the materials are mostly sent to landfill or incinerated.’ It calculated that more than $500 billion of value is lost every year due to clothing underutilisation and the lack of recycling. "

Clothing production is one of the world´s biggest and labour-intensive manufacturing industries. Many mass-market fashion brands are sourcing their clothes from countries with cheap labour costs and poor environmental governance. Most of the clothes sold in the world are produced in poor Asian countries. Even though fashion supply chain provides a source of jobs for people in these countries, in exchange, workers work long hours for poverty wages and poor conditions in order to supplement their basic earnings towards a level where they can support themselves and their families.


“Even though fashion supply chain provides a source of jobs for people in poorer countries, in exchange, workers work long hours for poverty wages and poor conditions.”

The mission

My name is Katrina Larida, the founder and designer of Sage Winther. I created Sage Winther with the purpose of pivoting the future of fashion towards a more planet-caring business.

The inspiration began in January 2016 while I was traveling in Southeast Asia for a month. After I came back to Sweden, I took a brave decision to quit my job and comfortable life in order to follow a more meaningful path. Six months later, I was accepted at Parsons School of Design in New York for a 2-year degree in Fashion Design, at that time, Parsons was the pioneer in teaching sustainable fashion to students. After school and a few experiences in the fashion industry, I realized I couldn´t work in an industry that is not caring to nature and workers. Hence, I have created Sage Winther.

What Sage Winther stands for

Sage Winther is stylish, made on-demand, designer fashion brand founded in Stockholm, Sweden for women who values ethically made and environmentally sustainable clothing.

We aim to be a fashion brand with the lowest CO2 footprint through on-demand domestic production. We will only produce a dress when you order it online.

We want to care for the environment and the workers through following ethical and sustainable standards. We will only work with suppliers who pass sustainability standards. We will aim to use only biodegradable and recycled materials. We will treat our workers with fairness and respect.

Most importantly, we want to make beautiful, timeless, feminine designs that will make your heart flutter and light up your soul.

Watch out for our first collection!

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